Press release: Let’s go into the tenets of why the Spark Global’s AR
Marker Technology sets the standard in Augmented Reality in the Philippines and
learn how to properly benchmark this tech field.
Presently, there are two types of AR in the market:
marker and picture-based. Between these two technologies, the marker type is the
better option compared to the picture-based when using AR.
Why? Marker-based AR’s are readable on a global scale
and readily usable based on a wide selection of content whether movies or sound,
3D-based computer graphics, or links to web pages. While the picture-based marker
or the locally-produced AR’s, content is just limited to plain 3D and videos.
